EduNova Mentor Appreciation Event
On April 20, EduNova will host a Mentor Appreciation Event to recognize current and past mentors and their support to international students in our Study and Stay – Nova Scotia Program. The event is part of our efforts to recognize and invest in long-term relationships with our mentors. The agenda includes a presentation by Dr. Jeff Dahn from Dalhousie University, sharing his experience coordinating impactful work in energy as he mentors a team of researchers, testimonials of the amazing work mentors have been doing with our students, and some time to mingle and connect.
Study Atlantic Canada Brand Launch
EduNova has completed work on the development of a Study Atlantic Canada brand and related collateral. This project included the development of a Study Atlantic Canada logo and taglines, website www.studyac.ca, student video testimonials, photography and social media deployable video assets. The newly developed Study Atlantic Canada brand will allow for more sophisticated messaging supporting future pan-Atlantic recruitment collaborations. EduNova recently completed a short social media awareness-raising campaign focused on Vietnam and France, during which these new materials were debuted to an international audience. We anticipate continuing to add collateral to the new website as it is developed and using the brand as the backbone for future pan-Atlantic promotional campaigns.
Immigrant Impact Marketing Collateral Campaign
EduNova has completed the development of a marketing collateral development campaign supported by Nova Scotia’s Department of Labour, Skills and Immigration and in partnership with NATIONAL Public Relations. The campaign drew upon the varied experiences of 10 recent international graduates from post-secondary institutions across the province. It resulted in 10 long-form documentary-style written testimonials, high-quality still portraits and video testimonials from each of the student subjects. The testimonials focused on the theme of the things that bring these students joy in their new surroundings, and they were encouraged to describe the challenge of being a newcomer to Nova Scotia along with how they each found a resolution to these challenges – most often with support from Nova Scotians. This collateral is currently displayed on the EduNova YouTube channel, will be available via the new Discover Nova Scotia Hub and will be deployed as part of future Study in Nova Scotia marketing campaigns.
EduNova Viewbook
EduNova will complete the development of a membership viewbook in the summer of 2023. The viewbook will feature descriptions of all EduNova member institutions, numerous video and print student testimonials, links to important information, photography and more. The document will be interactive with links to institutional websites, EduNova-developed collateral and more, funded by EduNova.
Language Sector Consultation Meetings
EduNova has undertaken the first several meetings with Language Sector members in what will become regular and ongoing consultations. The Covid-19 pandemic affected language institutions particularly negatively, and contrary to the post-pandemic gains experienced by the overall international education sector, the language sector has been much slower to rebound. The focus of the meetings is to share knowledge and help facilitate a greater understanding of the specific challenges faced by this important group of EduNova members. Ultimately, these discussions will help inform future advocacy efforts and collaborative project proposal development. EduNova anticipates meeting with this group monthly and feeding the results of these conversations back to the Recruitment Committee for further consideration.
New Student Recruitment Outreach & Initiatives 2023-2024
EduNova has secured funding for and will be undertaking the following new student recruitment projects in the Summer and Fall of 2023 and Winter of 2024:
- Global Agent B2B (194K) – 9 EduNova members from all sectors have registered to participate in this virtual agent relationship-building project focused on several countries in Asia, Latin America and Europe. The event will take place in late May 2023 and is funded by ACOA-Atlantic.
- Pan-Atlantic Agent FAM Tour (92K) – EduNova has secured funding from ACOA-Atlantic to offer an Agent FAM Tour featuring agents from South Asia (India, Nepal, Bangladesh, Sri Lanka & Pakistan). The event will visit campuses across Atlantic Canada and support a professional development and cultural learning opportunity for up to 15 agents. We anticipate that the tour will be scheduled for late summer 2023.
- Pan-Atlantic Counsellor FAM Tour (96.5K) – EduNova has secured funding from ACOA-Atlantic to offer a Counsellor FAM Tour featuring high school counsellors from South Asia (India, Nepal, Bangladesh, Sri Lanka & Pakistan). The delegates will visit campuses across Atlantic Canada and support a professional development and cultural learning opportunity for up to 12 counsellors. The tour will be scheduled for late summer 2023.
- Pan-Atlantic Agent Training Program Cohort 2 (55K) – EduNova will partner with CBIE for a second cohort of 35 agents to be trained in Module 1 of the Agent Training Program. The cohort of agents will be open to those representing Atlantic Canadian institutions funded by ACOA-Atlantic.
- Pan-Atlantic Agent Training Program Module 2 Development and Training – EduNova will partner with CBIE to develop a second agent training module and train one cohort of 35 agents. The cohort of agents will be open to those representing Atlantic Canadian institutions. The development of Module 2 will be a first in Canada. It will demonstrate Atlantic Canada’s commitment to honesty, accountability and fairness in the international student recruitment space and will be funded by ACOA-Atlantic.
- Airport Welcome Desk (100K) – EduNova has partnered with iCent to offer the first airport welcome desk since COVID. The AWD will be provided to new and continuing international students who are transiting the Halifax and Sydney airports to Nova Scotian campuses in fall 2023 and winter 2024. This is an expansion from previous iterations and is a recognition of the growing number of students arriving in January. We are also delighted to offer the welcome desk in Cape Breton for the first time. ACOA – Nova Scotia funds this project.
- EduNova Viewbook – EduNova will complete the development of a membership viewbook in the summer of 2023. The viewbook will feature descriptions of all EduNova member institutions, numerous video and print student testimonials, links to important information, photography and more. The document will be interactive with links to institutional websites, EduNova-developed collateral and more, funded by EduNova.
- Nova Scotia Apprentice Agency Onboarding MyCreds (1M) – Onboard MyCreds for apprenticeship and skilled trades, funding by LSI.
Upcoming Events, Meetings and Activities:
- Study and Stay Foundations Program Information Session: April 14 – 2:00 pm –https://us02web.zoom.us/meetin…
- EIP Pitch Competition: April 19, 2023 – 6 pm to 8 pm
- EduNova Student Recruitment Working Group Meeting: April 20, 2023
- Mentor Appreciation Event: April 20, 2023- 5:30 pm to 7:30 pm
- Pan-Atlantic Marketing & Recruitment Meeting: April 21, 2023
- Innovation Team, Student Recruitment & Retention Working Group Meeting: April 27, 2023
- EduNova’s Annual General Meeting: June 19, 2023
- Study and Stay Entrepreneurial Experience and Bootcamp with SMU: Summer 2023